Graphic Designer
Fasting & Feasting
People from different cultural backgrounds eat different foods. The areas in which families live and where their ancestors originated influence food like and dislikes. These food preferences result in patterns of food choices within a cultural or regional group. Fasting is the practice of abstaining from food for spiritual purposes. My topic of research was cuisine and culture. I narrowed it down to fasting and was intrigued to notice that three festivals of different religions fall together, navratri(Hinduism), ramadan(Islam), and lent (Christianity). This book shares recipes that are made across different cultures during these fasting periods.
Target Audience
Fasting & Feasting is a recipe book which will attract people who believe in fasting but have tinkling taste buds. This book is a treat for food enthusiasts who like collecting recipes of different cultures.
Dimension and sizes
The recipe book : Fasting & Feasting is a sqaure book with 8 inches. the document setup was with 2 columns with 4.23mm gutter space and 0.5in margins on left right top and bottom. The bleed area was also specified as 5mm. The whole document is in high Quality Cmyk print.
Typography
Primary
The quick brown fox jumps over a lazy dog.
Bodoni XT and Caviar Dreams
Headings, subheadings Bodoni XT and caviar dreams
Secondary
The quick brown fox jumps over a lazy dog.
Louis George Café
Body Copy, Louis George Café regular and Other descriptors, Louis George Café regular Light
Color Palette
I Chose three Primary colours to distinguish between different religions by taking their specific colors related to them. Chritainity : Blue Hinduisim: Red Islam: Green
My secondary colour Pallete was white and black that was mainly used for headings and body.
CMYK: 0 0 0 0
RGB: 255 255 255
#ffffff
CMYK: 75 68 67 90
RGB: 0 0 0
#000000
CMYK: 99 89 10 1
RGB: 36 65 143
#24418f
CMYK: 75 5 100 0
RGB: 66 173 73
#42ad49
CMYK: 11 99 96 2
RGB: 210 36 42
#d2242a
CMYK: 59 50 50 18
RGB: 105 105 105
#696969