Graphic Designer
About the Package
Freshness. Flavour. Fun. is the brand identity for Mad Over Donuts keeping that in mind I designed a single donut box packaging that will be easy to hold and eat without getting messy. The material used for this packaging will be microwave friendly so that the consumer can make the donuts warm and enjoy it best without using any other utensil.
Key Deliverables
Single donuts packaging that will be easy to eat without making hands go all chocolaty. Second key deliverable was to make the covering microwave friendly so the consumer should not have to use other utensils.
Target Audience
21 to 28-year-old young adults, who had the ability to spend, or order in, and had the autonomy of decision making. Though they became our prime audience, we needed a strategy that wouldn’t alienate our loyalists: kids, college students and corporate individuals.
Typography
Primary
The quick brown fox jumps over a lazy dog.
Quicksand
Secondary
The quick brown fox jumps over a lazy dog.
Poppins
Body Copy and Other descriptors
Color Palette
CMYK: 0 73 100 0
RGB: 242 105 34
#f26922
CMYK: 71 91 27 14
RGB: 97 54 110
#61366e
CMYK: 65 7 33 0
RGB: 81 181 178
#51b5b2
CMYK: 3 32 91 0
RGB: 244 179 50
#f4b332
CMYK: 36 80 78 47
RGB: 105 48 39
#693027
CMYK: 0 35 23 0
RGB: 249 180 173
#f9b4ad
